There is no doubt – video is hot on Pinterest right now. As some of my Fractal Art Video Pins went viral, I decided to dig deeper into creating video content. The results? Just one word: Wow!
Getting 5200 repins is not bad, especially when you consider that I created this video rather quick and dirty (it was one of my first). Another interesting fact is the average watch time of only 5 seconds (the whole thing is 12 seconds long).
In the process of creating video pins, I learned lots of new things, so I thought I would write about some of them here in the Pinterest Marketing for Artists Blog. Deal? Fine!
Pins with video and static image
Let’s start with a question I hear quite often: How do I create videos with two parts, one with a fixed image (or text) and the other with a video playing? If you’re a regular Pinterest user, you might have seen lots of them recently. Especially food bloggers love to use them for recipes. In the upper part of the video, they show how to create the meal, in the lower part is a photo of the result.
Well, it depends on the tool you use to create your videos. It may be difficult or simply impossible. Some video creation programs don’t even support the vertical format (2:3 or 16:9). Don’t even start with horizontal video pins (you may try some square ones though), they will get less engagement.
As I decided to use InVideo most of the times (easy to use, very flexible) I will show you how easy it is to create a nice video. They do offer a free plan so you can test it without having to pay. Be prepared that the result will have their watermark, but you can always switch to one of their paid plans to remove them. Just go to InVideo.io and register for the free plan. Yes, this is an affiliate link. I fell in love with their product, so I asked to be a part of their brand new affiliate program. If you ever decide to switch to a paid plan I will get some money from them (the price for you is the same).
Let’s start creating, shall we?
Creating a Video Pin with InVideo
Right after clicking on “Create” this selection appears:
The InVideo templates are great (I often use them to do a quick video) but I will create a video from scratch (with the “build your own video” option).
Pinterest is vertical, so I will go with the 9:16 format. By the way, I asked them for a 2:3 ratio, and they said yes. Stay tuned…
First I deleted the sample textbox (by pressing the Delete button). After that, I pressed Del again to remove the sample logo.
Defining the Video Pin Layout
As I want to have two independent areas (one for a video, the other for a static image), I changed the layout (Enhancers, Collage Layout). I used a 3 Images layout, deleted the frame on the right, and adjusted the size of the others.
If you want to use your own content you can upload your videos and images into your account (Uploads). Place them into one of the frames (by dragging with the mouse).
Chose “replace.” We can do nifty things with “Add Behind” and “Add as a Layer”, but we don’t need these options for now.
Hit “Preview” at any time to see a quick preview of your video. As I don’t want to have an animation for the static image (it zoomed in per default), I just removed it. Be sure that the image is selected, then set “Image Animation” to “None”:
We could go with this but why not add some text:
Take some time to test the text style and effect you like. You can literally change everything here, lots of fun!
Don’t forget to add some music if you like.
Let’s click on “Preview and Export”:
The video is playing (with sound) in the preview window. If you like what you see, just click on “Export Video”. Done! You will get an email notification as soon as the video is rendered and ready to download. This will take a minute or two for a short video.
Uploading a Video Pin to Pinterest
Done! Well, almost… Carefully check the video in full size, then upload it to Pinterest:
Be sure to fill out all the fields (board, title, description, and destination link). Note that you can choose a cover image for your video!
Video Pin Examples
In case you want to take a look at the video on Pinterest, feel free: https://www.pinterest.com/pin/426786502189151169
Here is another one (Iceland!), a little bit more complex with changing text and images: https://www.pinterest.com/pin/426786502189150853 (you have to be logged in to Pinterest to see them)
How is your experience with Video Pins? Did you try them, what are your results? Do you want me to post more about this topic? Let me know in the comments!